Window displays have always been an important aspect of visual merchandising for businesses. A well-crafted and creative window display can attract passersby and lure them in to explore the store. With the rapidly changing retail landscape, it is essential for businesses to keep up with the latest window display trends to stay relevant and competitive. As we move into 2021, here are some window display trends that businesses should watch out for.

1. Storytelling Displays

In 2021, it is predicted that storytelling displays will continue to be a popular trend among retailers. These displays go beyond simply showcasing products and instead, tell a story that connects with customers on an emotional level. This can be achieved through the use of props, lighting, and visual elements that create an immersive experience for the viewer. For example, a travel brand could create a window display that transports customers to a tropical destination, complete with sand, palm trees, and vibrant colors. This type of display not only showcases the products but also evokes a sense of wanderlust in customers, making them more likely to enter the store.

2. Sustainability-focused Displays

Eco-consciousness and sustainability have become increasingly important to consumers in recent years. In 2021, we can expect to see more window displays that align with this trend. With the rise of sustainable fashion and ethical consumerism, businesses are incorporating eco-friendly materials and promoting sustainable practices in their displays. This can range from using recyclable materials and incorporating plants into displays, to highlighting the brand’s commitment to sustainability. A window display that showcases a brand’s ethical and environmental values can attract the attention of conscious consumers and create a positive image for the brand.

3. Interactive Displays

Interactive displays are a great way to engage customers and create a memorable experience. In 2021, we can expect to see more innovative and interactive window displays that use technology to capture the attention of viewers. For example, a fashion brand could use augmented reality to allow customers to virtually try on clothes displayed in the window. This not only adds an element of fun but also allows customers to see how the products look before entering the store. Interactive displays also encourage customers to share their experience on social media, generating buzz and attracting more potential customers.

4. Minimalistic Displays

The saying “less is more” will continue to hold true in the world of window displays in 2021. Minimalistic displays use a simple and clean aesthetic to showcase products in a sophisticated and elegant way. This trend is especially popular among luxury brands, as it conveys a sense of exclusivity and high quality. A minimalistic display can have a strong impact with the use of a single focal point and strategic lighting. It allows the products to speak for themselves and lets customers focus on the key elements without any distractions.

5. Virtual Displays

With the pandemic still affecting businesses worldwide, virtual displays have become a popular option for retailers. Virtual displays use digital screens and projections to showcase products and create an immersive experience. In 2021, we can expect to see even more businesses investing in this technology to create eye-catching displays that can be easily changed and updated. Virtual displays also allow businesses to showcase a larger range of products that may not be feasible to display in a physical store, making them an attractive option for retailers.

In conclusion, 2021 will see a continuation of the trend of creating unique and engaging window displays that capture the attention of customers and drive foot traffic into stores. With the rise of technology and sustainability, businesses will need to be creative and strategic with their displays to stand out in a competitive retail market. By incorporating elements of storytelling, sustainability, interactivity, minimalism, and virtual technology, businesses can create visually appealing displays that resonate with customers and drive sales.