Customer Relationship Management (CRM) is a crucial aspect of any business, especially in the context of Business-to-Consumer (B2C) companies. CRM is defined as a strategy…

The increased use of technology and internet has significantly transformed the way businesses operate and interact with consumers. Among the many changes it has brought,…

In today’s competitive marketplace, building a successful business-to-consumer (B2C) brand is crucial for long-term success. With the rise of digitalization and the increasing connection between…

In today’s business world, companies are increasingly relying on digital platforms to conduct their transactions. This has led to the rise of two dominant transaction…

As the business world continues to evolve, so does the way in which companies market their products and services. In today’s digital age, consumers have…