Mission and Values of the Institution
Every institution, whether it is a business, educational or non-profit organization, has a mission and values that guide its operations. These are not just fancy words displayed on a website or office wall, but they are the foundation upon which the institution is built and the pillars that keep it standing.
The mission statement is a concise statement that outlines the purpose or reason for the existence of the institution. It answers the question of “why” the institution was created and what it aims to achieve. On the other hand, values represent the core principles or beliefs that shape the culture and character of the institution. They define what the institution stands for and guide the behavior and decision-making process of its members.
In today’s competitive and constantly changing world, having a clear mission and strong values are more critical than ever. Let’s take a closer look at the importance of these two aspects for any institution.
1. Provides direction and focus
Having a well-defined mission and values help an institution to stay focused and on track. They serve as a compass that guides all the activities and strategies of the institution. For instance, if an educational institution’s mission is to provide quality education to low-income families, then it will have a specific and focused approach in terms of admissions, curriculum, and partnerships. Similarly, if a business’s core value is innovation, then this value will drive all its products, services, and processes.
2. Sets expectations and standards
Apart from providing direction, mission and values also set the expectations and standards for the behavior of employees and the institution as a whole. For instance, if integrity is one of the core values of an institution, then it will expect its employees to be honest and ethical in all their dealings. Similarly, if an educational institution’s mission is to foster a sense of community and respect among its students, then it will have zero-tolerance for discrimination or bullying.
3. Attracts the right people
Institutions with a clear and compelling mission and values often attract employees and partners who align with the same values. This is because like-minded individuals are drawn to an institution that shares their beliefs and goals. An organization that values sustainability, for example, will attract employees who are passionate about environmental conservation. Such alignment leads to a more cohesive and motivated workforce, which, in turn, benefits the institution.
4. Builds trust and credibility
A well-defined mission and values also help to build trust and credibility with customers, clients, and the general public. When an institution consistently upholds its stated mission and values, it establishes itself as a reliable and reputable organization. This, in turn, leads to customer loyalty and a positive reputation in the marketplace.
Now, let’s take a look at some practical examples of institutions with strong missions and values.
1. Google – Mission: To organize the world’s information and make it universally accessible and useful; Values: Focus on the user and all else will follow, always strive for the best, and do the right thing.
2. Harvard University – Mission: To educate the citizens and citizen-leaders for our society; Values: Excellence, curiosity, creativity, teamwork, and respect for others.
3. The American Red Cross – Mission: To prevent and alleviate human suffering; Values: Compassion, collaboration, creativity, credibility, and commitment.
In conclusion, the mission and values of an institution are the guiding principles that shape its identity, purpose, and behavior. They provide direction, set expectations, attract the right people, and build trust and credibility with stakeholders. Therefore, it is essential for every institution to clearly define and consistently uphold its mission and values to achieve success and make a positive impact in the world.