History of Jetsetter: From Founding to Present
Jetsetter, a luxury travel website, was founded in 2009 by entrepreneur Drew Patterson. What started out as a passion project quickly became a premier destination for affluent travelers looking for unique and exclusive experiences around the world. Over the past decade, Jetsetter has left its mark on the travel industry and has cemented its place as a leader in luxury travel. In this article, we will take a look at the history of Jetsetter – from its humble beginnings to its current status as a trendsetter in the travel world.
The Beginning: A Revolutionary Idea
Drew Patterson, a former executive at online travel agency Kayak, had a vision to create a platform that would offer curated and exclusive travel experiences to high-end customers. The idea for Jetsetter was born when he noticed a gap in the market for a personalized and high-quality travel service. With the rise of social media, the demand for unique and Instagram-worthy travel experiences was steadily increasing, and Patterson saw an opportunity to cater to this niche market.
Innovative Business Model
Jetsetter’s business model is what sets it apart from other travel websites. Unlike traditional online travel agencies, Jetsetter doesn’t just offer a list of destinations and hotels. Instead, they handpick a selection of hotels and vacation homes around the world, based on quality and uniqueness. This curated approach allows Jetsetter to offer travelers a more personalized and luxurious experience. Additionally, Jetsetter works on an invitation-only basis, meaning that customers must apply to become a member. This exclusivity has elevated Jetsetter’s brand and attracted high-end customers, making it a go-to platform for luxury travel.
Expansion and Evolution
After its initial success, Jetsetter continued to expand its services and offerings. In 2013, the company launched a City Guide app that provided insider tips and recommendations for destinations. This app was later incorporated into the Jetsetter website, making it a one-stop-shop for all travel planning needs. In 2014, Jetsetter was acquired by the hotel booking giant, TripAdvisor, but continued to operate as a standalone brand. The acquisition brought even more exposure and resources to Jetsetter, and in 2016, they launched their first ever Jetsetter Collection – a series of handpicked world-class properties that were exclusively available on the website.
Innovation in the Travel Industry
Jetsetter has always been at the forefront of innovation in the travel industry. They were one of the first companies to introduce flash sales for luxury travel, offering members exclusive deals for a limited time. Jetsetter also pioneered the concept of “Bespoke Experiences,” where they would collaborate with hotel partners to curate unique travel experiences for customers. These could include everything from private cooking classes to helicopter tours. This focus on bespoke experiences sets Jetsetter apart and has contributed to its success.
The Present: A Leader in Luxury Travel
Today, Jetsetter has grown into a global brand with a loyal following of luxury travelers. With a team of expert travel advisors, Jetsetter continues to offer personalized and unique experiences that cater to the needs and desires of their sophisticated clientele. Jetsetter’s partnerships with top hotels and travel companies around the world have allowed them to expand their offerings and provide customers with a truly exceptional travel experience.
In addition to its online platform and City Guide app, Jetsetter also offers personalized trip planning services for an additional fee. This service allows customers to work with a personal travel advisor to create a custom itinerary tailored to their preferences. Jetsetter has also recently ventured into the world of luxury yacht charters, offering customers the opportunity to set sail on a private and luxurious voyage.
In conclusion, Jetsetter’s success story has been one of innovation, adaptation, and a strong focus on delivering exceptional service to their discerning customers. From its humble beginnings to its current position as a leader in luxury travel, Jetsetter has carved a niche for itself in the competitive travel industry. As the desire for unique and personalized travel experiences continues to grow, there is no doubt that Jetsetter will continue to elevate the standard of luxury travel.